New Books 2011 to 2012

Parker’s Wine Buyer’s Guide, 7th Edition

Product Description

Featuring a fresh layout, revised maps, and more detail than ever before, the eagerly anticipated seventh edition of Parker’s Wine Buyer’s Guide offers collectors and amateurs alike the ultimate resource to the world’s best wines. In every way, this edition bears out Parker’s stated goal: “To make you a more formidable, more confident wine buyer by providing you with sufficient insider’s information to permit the wisest possible choice when you make a wine-buying decision.”

Understanding that buyers on every level appreciate a good deal, Parker separates overvalued bottles from undervalued, with wine prices instantly shifting according to his evaluations. Indifferent to the wine’s pedigree, Parker’s eminent 100-point rating system allows for independent, consumer-oriented, inside information.

The latest edition of Parker’s Wine Buyer’s Guide includes expanded information on Spain, Portugal, Germany, Australia, Argentina, and Chile, as well as new sections on Israel and Central Europe. As in his previous editions, Parker provides the reassurance of a simple number rating, predictions for future buying potential, and practical overviews of regions and grapes. Altogether, an indispensable resource from the man the Los Angeles Times calls “the most powerful critic of any kind.”

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The Changing HIV/ AIDS Landscape

Product Description

HIV/AIDS reverses life expectancy gains, erodes productivity, consumes savings and dilutes growth efforts, threatening the realization of the Millennium Development Goals (MDGs) in Africa.The report is the result of an extensive analytical and consultative process begun in 2006, that engaged more than 1,000 people from over 30 countries and many institutions mostly in Africa, as well as UN agencies, multilateral and bilateral donors, and foundations. The report reaffirms the Bank’s commitment to combating HIV/AIDS in Africa, moving from its initial emergency response to the next phase, including the goal to provide at least US $250 million annually and to create an Africa HIV/AIDS Incentive Fund to enhance the evidence base, promote the multisectoral response and provide technical support, analysis and policy advice to countries.

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Pharmaceutical Product Branding Strategies

Product Description

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

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Modelling Regional Scenarios for the Enlarged Europe

Product Description

The aim of this book is to tackle the question of what the European territory will look like over the next fifteen years by providing quali-quantitative territorial scenarios for the enlarged Europe, under different assumptions on future globalisation strategies of BRIC (Brazil, Russia, India and China) and East and West European countries. The approach is as neutral as possible vis-à-vis the results, leaving to a new forecasting model, the MASST model, built by the authors, to produce the tendencies and behavioural paths of regional GDP and population growth in each individual European region under alternative assumptions on the competitiveness strategies of different blocks of countries. The results are accompanied by strong policy messages intended to encourage long-term strategic thinking among a wide range of actors, scientists and policy makers in response to the risks and opportunities that the European territory will face.

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Pearson Intravenous Drug Guide 2011-2012 (2nd Edition)

• Product Description

Updated in a new edition for 2011-2012, this Intravenous drug guide provides safe, effective, current,and accurate I.V. drug information in a quickly accessible format.  Comprehensive and complete, it details all intravenous medications with preparation and administration so complete – no other IV resource is necessary. All drugs are listed alphabetically by generic names for quick referral, with an index that includes both generic and trade names. Some additional features include:

• Critical dosage, preparation, and administration adjustments by relevant clinical indication, weight, and age, including clear and easy-to-read dosing tables where applicable
• Comprehensive incompatibilities for solution, additive and Y-site preparations
• Clear and easy-to-read dosing tables for chemotherapeutic drugs according to National Cancer Institute toxicity scales
• National Institute of Health recommendations for handling cytotoxic drugs
• FDA pregnancy categories
• Clinically relevant adverse effects, contraindications, and cautions
• Important assessment guidelines and monitoring parameters
• Comprehensive patient and family teaching guidelines
• Clear, precise nursing implications for assessment and monitoring patients
• Unique glossary of key terms, clinical conditions, and associated signs and symptoms.

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